From a live blog:
Today at the University of Colorado, five faculty members are presenting news about the curriculum and the future of the journalism school. They are: Sandra Fish, Stuart Hoover, Nabil Echchaibi, Rick Stevens and Tom Yulsman.
To begin … a segment from the Daily Show about Twittering.
Jon Daily and Samantha Bee address the issues of backpack journalism and incorporating so many aspects of multimedia into reporting. Check it out at: http://www.thedailyshow.com/video/index.jhtml?videoId=219519&title=twitter-frenzy
“So that’s what we’re up against,” said Andrew Calabrese, in response to the clip.
___________________________________________________________
Regarding the j-school curriculum at the University of Colorado.
STUART HOOVER:
Hoover wants to internationalize the curriculum or offer an intercultural experience locally – getting journalism students into the community and immersing them in different situations.
SANDRA FISH:
Fish says that students need to be willing to learn new multimedia tools and to teach themselves, because the platforms are constantly and quickly changing. Fish also outlined other j-school programs which included ideas about offering non-credit multimedia labs to whether or not broadcast or print tracks should be combined.
Some of the school’s programs that are being discussed:
(I will provide links to these programs shortly.)
- Arizona State, Wisconsin, American University, Berkley
NABIL ECHCHAIBI:
MediaNews Group has put together something called Project X, a plan that will allow readers to literally create their own “newspaper” by selecting topics and stories and having it delivered to their home.
He says to take a look at Jeff Jarvis’ blog about Project X at www.buzzmachine.com.
According to Echchaibi, “Journalism is NOT an Institution” and the question is, how do we train students and retrain journalists for a smaller and more specific environment.
Echchaibi also comments on the New York Times decision to introduce ‘hyperlocal’ to their masthead.
http://fort-greene.blogs.nytimes.com is an example of reporting on specific local issues/topics that the Times thinks will “save” their business, according to Echchaibi.
Blogs need to “elevate the level of discourse” not just provide comments.
But how do we pay for all of this stuff? How do we earn money? Echchaibi talks about creative capitalism. “Think small,” he says.
RICK STEVENS:
First question asked by Stevens is, “How do we fund journalism? How do we keep doing what we’re doing?”
Technology takes, according to Paul Saffo, 30 years for a culture to adopt. That means that things like Twitter and blogs are VERY, VERY new and have not infiltrated our society as a whole. To put that in perspective even the World Wide Web is not 30 years old yet. “I just heard someone say the other day that the Internet was just a fad,” said Stevens.
Hmmm. I don’t think the Internet is a fad, but that just shows how our culture is apparently not on the same page.
According to Stevens, some of the issues with journalists and journalism, is this very idea – we’ve fallen behind.
Stevens’ ideas about how to catch up -
- Collaborate and build bridges (even with competitors and audience)
- Develop a Personal Brand
- Control access to content
- Downsize – specialize in a smaller area
- Produce content that can “live forever”
TOM YULSMAN: “Journalism is NOT Dying”
“It’s true that some newspapers have died … but the point is that journalism will not be dead,” said Yulsman.
Yulsman believes that we, at CU, don’t have to redesign our entire curriculum and that we don’t have to wait any longer for the state of journalism “to shake out.”
Which is great news for the students. Enough waiting – lets make the changes we need – even if they’re just small changes.
Also check out www.onlinejournalismblog.com, www.eenews.net, and www.dotearth.blogs.nytimes.com as examples of “straight journalism with a new face.”